MUSEUM PEDAGOGY AS A FORM OF PRESENTATION AND ACTUALIZATION OF INTANGIBLE CULTURAL HERITAGE IN THE MUSEUM

Abstract

The aim of this article is to highlight the role of museum pedagogy as a tool for the presentation and actualisation of intangible educational and cultural heritage, as well as to analyse its theoretical foundations, practical methods, and future development prospects. The methodology involves the combination of analysis, synthesis, generalisation, and specification as theoretical research methods, alongside the following methodological approaches: comprehensive, theoretical, cultural, and pedagogical. Scientific novelty lies in the fact that the article examines museum pedagogy as an effective tool for the presentation and actualisation of intangible cultural heritage. It also explores the role of modern museums not only as preservers of cultural assets but also as educational and communicative centres that contribute to the formation of national identity and the socialisation of society. The conceptual foundations of museum pedagogy, which integrate museology, history, pedagogy, and psychology, are detailed, ensuring an innovative approach to the educational process through interaction with museum exhibits. The article emphasises interactive methods of audience engagement, such as workshops, game strategies, theatrical tours, digital tools, and virtual tours. Special emphasis is placed on creating conditions for the active participation of visitors in communication, enabling them not only to perceive information but also to independently create new educational and cultural meanings. The article also examines the features of translating cultural texts, the transformation of museum activity forms, and the interdisciplinary nature of museum pedagogy. Successful examples of pedagogical practices in museums in Ukraine and abroad are analysed, illustrating effective strategies for engaging diverse audiences, particularly young people. The importance of adapting educational programmes to the needs of modern society and their ability to convey key educational and cultural values through innovative approaches to the preservation and presentation of intangible forms of cultural heritage is identified. Conclusions. Museum pedagogy is an effective tool for the presentation and actualisation of intangible cultural heritage. It provides a profound connection between the past, present, and future.