FUNDRAISING AS A MANAGEMENT TOOL FOR THE ENVIRONMENTAL SAFETY OF COMPANIES

Abstract

The aim of the article is to study the potential of fundraising methods and tools as a strategic mechanism for managing and developing the environmental safety of companies within the framework of the adopted international strategy for the transition to a low-carbon economy; generalization of theoretical and methodological approaches, classification of tools for attracting extra-budgetary resources and analysis of best practices of enterprises that have successfully integrated fundraising strategies into their environmental management systems. The research methodology includes analitical study international and national expirienses of fundraisins which are represented in available literary and electronic sources. The scientific novelty of the work is in a comprehensive analysis of modern fundraising opportunities for companies of various ownership forms in Ukraine in order to find financing for the introduction of green technologies, increasing the rational use of resources, and reducing the negative impact on the environment. Conclusions. It is established that such fundraising tools as green bonds, impact investing and new digital mechanisms create a multi-channel system of mobilization and attraction of capital for management of enterprises environmental safety. The importance of compliance with the principles of ESG reporting, building long-term relationships with investors and active communication with local communities for the successful implementation of environmental innovation projects is substantiated. It is recommended to introduce tax benefits for investors in green bonds and create a state guarantee fund for small enterprises for the development of the environmental financing market, as well as further digitalization of fundraising through the spread of blockchain platforms that will ensure traceability of funds and independent payment of coupons.