TRANSFORMATION OF EXTERNAL ACTORS IN A MODERN HYBRID WORLD ORDER

Abstract

The purpose of the article is to study the current tendencies of manifestations of external actors through the prism of the hybrid war concept. The article discusses the basic terms in the context of the development of a hybrid world order with an emphasis on the behavior of external actors on the implementation the discourse means, its forms and methods in the conditions of technological progress. On the example of Western experts, the analysis of the US authorities’ experience to response disinformation campaign by pro-kremlin actors in 2016 during the presidential election, the signs of external actors’ manifestations were systematized. The major components of information influence, the content of applicate recommendations of experts to the US executive and legislative power have been clarified. The variability of the perspective factor of the hybrid confrontation participants, its relevance for the country-objective of aggression is established. Through understanding the directions of information influence in social networks, new trends in the use of organizational forms and specialization of subjects in comparison with traditional model of the external actors’ behavior, which is inherent to international system of relations. The role of special services of the country-initiator of information influence on the formation of a network of actors is noted. The scientific novelty of the article, by use of hybrid war terminology in study of providing by external actors the information influence, for the first time it demonstrated the importance of taking into account the perspective factor in public administration by the country, which became the object of hybrid attack, in the direction of organizing a response, realization an international political course. The practical importance of the article is related to the possibility of further theoretical study of its basic provisions and conclusions in the development of methodological recommendations regarding problems of modern transformations of information influence by external actors in relation to the national security system of Ukraine, their introduction into the educational process. Planning and implementation of management activities of key stakeholders, first of all, of security sector, regulation bodies of information, digital and media space in the direction of response to an aggressor. A separate analysis requires the perspective factor and its consideration in public administration and public policy.