PSYCHOLOGICAL ASPECTS OF MANAGEMENT PROCESSES BASED ON THE DISC TYPOLOGY

Abstract

The purpose of the study is to analyze the impact of the DISC typology on the effectiveness of management processes and identify ways to adapt management approaches depending on the personal characteristics of employees. This study is relevant in modern personnel management, since the use of psychological tools, such as DISC, allows you to increase the productivity and motivation of employees, as well as reduce the level of conflicts in the team. The article examines the DISC typology, which includes four main types of behavior: Dominant (D), Influential (I), Stable (S) and Conscientious (C). Each of the types has its own characteristics in the style of communication, methods of interaction, reaction to stressful situations and motivational needs, which directly affect the dynamics of teamwork and effectiveness. The research methodology is based on a combination of general psychological principles (unity of psyche and activity, development, systematicity) with specific thematic approaches, in particular, on the principles of an individual psychological approach to personnel and adaptation of DISC models to the features of teamwork. To analyze the effectiveness of the typology implementation, empirical research methods were used, including interviewing and testing employees of different personality types (dominant, influential, stable and analytical). In the process of analysis, behavioral characteristics and reactions of employees based on the DISC typology were studied, which allows managers to better distribute tasks, create individual strategies for each type, maintain feedback and develop optimal conditions for team interaction. The scientific novelty of the work lies in the generalization of methods for integrating DISC into management activities, as well as in providing recommendations for adapting management strategies taking into account the typological characteristics of employees. This contributes to increasing efficiency, strengthening corporate culture and reducing the number of conflicts, which is important for organizations focused on sustainable development. Conclusions. The results of the study show that the implementation of the DISC typology helps managers better understand the characteristics of employee behavior, which allows personalizing approaches to motivation, communication and conflict management. This, in turn, has a positive effect on team productivity and the overall effectiveness of management processes. Prospects for further research include an in-depth study of the impact of DISC in various areas of activity and the development of integrated approaches to working with personnel based on the DISC typology.