COMMUNICATIVE ORIENTATION OF FOREIGN LANGUAGE TRAINING OF STUDENTS IN TOURISM AND HOSPITALITY

Abstract

The purpose of the study is to determine the features of forming a foreign language communicative competence of future tourism and hospitality specialists. This industry has a high degree of dependence on the human factor, and the quality of foreign language communication directly affects customer satisfaction, the image of destinations, business contacts, and partner relationships. Methodology. In the article, the descriptive method has been used to study the theoretical basis of the concept of communicative competence and its structural components, while the comparative method has been applied to carry out the comparative analysis of methodological approaches to its formation in the process of professional training of tourism and hospitality specialists. By using the methods of classification and generalization the specifics of professional foreign language communication in the service sector has been revealed. The factors of effectiveness of communicatively oriented training have been determined by applying the methods of analysis and synthesis. The scientific novelty of the study lies in the fact that it allows to outline the basic methodological principles of foreign language training, clarify key definitions, systematize existing approaches, and determine scientific guidelines for further improvement of the content, methods, and technologies of training of future highly qualified specialists in the service sector. Conclusions. As a result of the study, the structure of foreign language communicative competence of a specialist in tourism and hospitality has been clarified. It includes both traditional language components and specific, professionally oriented skills. Linguistic, sociolinguistic, pragmatic, strategic and cultural components of foreign language communicative competence are particularly important for the training of students in the studied industry. It has been proven that professional foreign language communication in the service sector has a standardized and intercultural character, which requires special training based on authentic materials, modeling communicative situations close to the conditions of real professional activity, and the use of interactive teaching methods. The following key factors of the effectiveness of communicatively oriented training of tourism and hospitality students have been singled out: professional orientation of the learning content; comprehensiveness of learning; use of authentic materials; interactivity; integration of the intercultural component; use of information and digital technologies.